Our Mission & Core Values

Our Mission at Custom Pools

“Our mission is to revolutionize the pool industry by providing cutting-edge technology, training and resources to our pool technicians. We strive to empower our team to continue to deliver exceptional customer service to each of our clients and to help modernize the industry and create the next generation of pool technicians who are equipped with the knowledge and skills to meet the ever-evolving needs of the industry.”

Our Core Values

Clear Communication

We communicate to both internal and external customers with clear, realistic expectations so we are consistently on the same page.

Futuristic Thinkers

Forward thinkers who utilize the latest and greatest in pool technology to ensure your swimming pool is always running as efficiently as possible.

Team Synergy

We consider our customers as part of our team. Positive Synergy enables all team members to be their full selves at work—with their unique life experiences, perspectives, talents, and communication styles.

Show Up

Refers to being consistently present and engaged in a situation or conversation, demonstrating commitment and responsibility to the task at hand. This also means we show up when we say we will.