Serving the Twin Cities Since 1968

Our Mission & Core Values

Our Mission at Custom Pools

“Our mission is to revolutionize the pool industry by providing cutting-edge technology, training and resources to our pool technicians. We strive to empower our team to continue to deliver exceptional customer service to each of our clients and to help modernize the industry and create the next generation of pool technicians who are equipped with the knowledge and skills to meet the ever-evolving needs of the industry.”

Our Core Values

Exceptional Customer Service

We believe in providing exceptional customer service that goes above and beyond our customers’ expectations. With clear communication, we set the right expectations upfront. We are committed to continuously improving and innovating our customer service practices to consistently exceed the customers’ needs and expectations with every interaction.

Long-term Relationships

We strongly believe in providing the best ongoing service and support to our customers long after the initial purchase. We strive to build long-term relationships with each of our customers by providing them with reliable and consistent support and service. We believe in the power of synergistic team efforts and work collaboratively to ensure that every customer receives the best service possible.


We value the importance of cutting-edge technology, training and resources for both our technicians and customers. We invest in the latest technology and resources to ensure that our technicians have the best tools and equipment available to perform their jobs with the utmost efficiency and effectiveness. We provide ongoing training and development opportunities to ensure our team stays up to date with the latest industry trends and technology.


We believe in the power of FUN. We strive to create a work environment that is enjoyable, engaging and fosters creativity and innovation. We understand that when our team is happy and having fun, they are more productive, engaged and motivated to do their best work. We believe having fun is an integral part of life.